{
 "generated": "2026-10-04T23:46:40+00:00",
 "period": [
  "2026-07-06",
  "2026-10-04"
 ],
 "window_days": 90,
 "source": "HighLevel conversations API, read-only, six client accounts (five with leads in the window). Aggregates only; per-lead rows never enter the repository.",
 "definitions": {
  "lead": "conversation whose first message is inbound, or a contact created by a form or web lead whose first message is an automated reply within 10 minutes of creation; outbound-first threads are outreach and excluded",
  "after_hours": "lead arrived outside 08:00 to 18:00 Monday to Friday in the account's own timezone",
  "answered_live": "inbound call with status completed",
  "missed": "inbound call with status no-answer, busy or voicemail",
  "callback": "first outbound call or human-sent CRM message after a missed call",
  "automated_reply": "first outbound message sent by automation (chat bot, auto-reply or workflow) after the lead arrived"
 },
 "accounts_with_leads": 5,
 "conversations_scanned": 2049,
 "pooled": {
  "label": "pooled",
  "leads": 376,
  "after_hours_share": 16.8,
  "weekend_share": 8.8,
  "channel_mix": {
   "FORM": 20,
   "TYPE_FACEBOOK": 18,
   "TYPE_INSTAGRAM": 16,
   "TYPE_LIVE_CHAT": 38,
   "TYPE_WEBCHAT": 7,
   "TYPE_EMAIL": 3,
   "TYPE_IVR_CALL": 33,
   "TYPE_SMS": 47,
   "TYPE_CALL": 194
  },
  "phone": {
   "calls": 194,
   "answered_live": 149,
   "answered_live_share": 76.8,
   "missed": 45,
   "missed_called_back_1h": 100.0,
   "missed_called_back_24h": 100.0,
   "missed_any_recorded_followup": 100.0,
   "callback_median_min": 2.34,
   "answered_call_median_duration_s": 12,
   "ivr_calls": 33
  },
  "messages": {
   "leads": 149,
   "any_reply_5min": 91.9,
   "any_reply_1h": 95.3,
   "bot_reply_median_s": 10.0,
   "no_reply_recorded_ever": 4.7
  },
  "by_hour_local": [
   0,
   0,
   0,
   0,
   4,
   1,
   2,
   11,
   39,
   54,
   45,
   24,
   45,
   41,
   42,
   30,
   12,
   9,
   6,
   4,
   4,
   1,
   0,
   2
  ],
  "by_weekday_local": [
   64,
   72,
   74,
   63,
   70,
   18,
   15
  ]
 },
 "excluding_largest_account": {
  "label": "excluding largest account",
  "leads": 93,
  "after_hours_share": 40.9,
  "weekend_share": 24.7,
  "channel_mix": {
   "FORM": 20,
   "TYPE_FACEBOOK": 15,
   "TYPE_INSTAGRAM": 11,
   "TYPE_LIVE_CHAT": 37,
   "TYPE_WEBCHAT": 7,
   "TYPE_EMAIL": 3
  },
  "phone": {
   "calls": 0,
   "answered_live": 0,
   "answered_live_share": null,
   "missed": 0,
   "missed_called_back_1h": null,
   "missed_called_back_24h": null,
   "missed_any_recorded_followup": null,
   "callback_median_min": null,
   "answered_call_median_duration_s": null,
   "ivr_calls": 0
  },
  "messages": {
   "leads": 93,
   "any_reply_5min": 91.4,
   "any_reply_1h": 94.6,
   "bot_reply_median_s": 10.0,
   "no_reply_recorded_ever": 5.4
  },
  "by_hour_local": [
   0,
   0,
   0,
   0,
   4,
   1,
   1,
   0,
   3,
   11,
   9,
   1,
   13,
   10,
   10,
   11,
   4,
   3,
   3,
   3,
   3,
   1,
   0,
   2
  ],
  "by_weekday_local": [
   7,
   13,
   19,
   12,
   19,
   10,
   13
  ]
 },
 "largest_account_share_of_leads": 75.3,
 "per_account_ranges": {
  "after_hours_share": [
   8.8,
   52.6
  ],
  "accounts_with_20_plus_leads": 4
 }
}