Megawebvision original synthetic analysis. Published 2026-10-01. CC BY 4.0.
No client data. A spend=4000, confirmed=20, unresolved=5. B spend=5000, confirmed=20, unresolved=15. Same currency, event definition, deduplication and matured window assumed. Every unresolved record can add zero or one outcome. Enumerate all integer additions A=0..5, B=0..15. Compare exact ratios using cross multiplication. Counts: A cheaper 51, B cheaper 43, tie 2, total 96. These combinations are not equally likely and counts are not probabilities. The exercise is a sensitivity analysis, not statistical inference, causal attribution or a budget recommendation.
Source article: https://megawebvision.com/insights/attribution-gaps-budget-decisions