What it fixes
A service page with 600 visits a month and 4 quote requests is not a traffic problem. Each missing estimate is a job your competitor books instead. We check what a visitor sees in the first five seconds on a phone, whether the page repeats what the ad or the search promised, and how hard it is to call or ask for a price. Then we change the few things that move booked estimates, and we count the result in your CRM, not in clicks.
What the research says
- 11.3 fields
The average online checkout shows 11.3 form fields, while Baymard finds most sites need only 8.
Baymard Institute, Checkout Flow Average Form Fields (2024) - 8% less
Most landing page visits are on a phone, and phone visits convert 8% less than desktop visits.
Unbounce, 2024 Conversion Benchmark Report (2024) - 8.3%
A 0.1 second faster mobile site cut the bounce rate on lead generation pages by 8.3% in a Google-commissioned Deloitte study.
Deloitte Digital, Milliseconds Make Millions (2020)
What's inside
- 01
Read the page on a phone and a desktop the way a customer does
- 02
Check the first screen: service, place and why you, in the customer's words
- 03
Check message match with the ad or search that sent the visitor
- 04
Check the call button and the quote form for friction
- 05
Put proof next to every ask: reviews, licenses, named projects
- 06
Rank the fixes, then measure booked estimates before and after
Deep-dives inside the playbook
- Experiment ideas for local service pages
- Quote and estimate forms
See it in action
Our Seattle refinishing page gets about 600 visits a month from Google but only 4 quote requests. What is wrong with it?
Quick win: the first mobile screen has no call button and the headline says 'Quality you can trust'. Change it to 'Hardwood floor refinishing in Seattle. Dust-contained, done in 3 days.' and add a tap-to-call bar. High impact: cut the quote form from 9 fields to 4 and put the review rating beside the button. Test: price-range block versus none, read as booked estimates over 8 weeks.
At $10M and up
How it runs in a larger operation
With many locations, one weak template costs jobs in every market. We test the template once, then adapt it by market and read results as booked estimates. A named person approves each change, and the daily readout shows which page moved.
- One tested template, adapted per market
- Results read as booked estimates by page
- Changes approved and logged before they ship
