RESULTS / ACROSS CLIENTS
What moved.
+89%Asphalt contractor: seven-figure increase in invoiced valueYear over year, January through September 2026 vs 2025. Source: invoice records. +63%SaaS company: more first-quarter trialsYear over year, Q1 2026 vs Q1 2025. Source: trial records.
- 5,000+paid-for leads recovered from leaksFounder-attested, across engagements
- 100,000+CRM records re-attributed and correctly tagged112,422 opportunities reconciled in one case
- 6 → 8figuresannual revenue, from mid six figures to the edge of eightHome improvement, now multiple branches (founder-attested)
- +109%$2.9Msigned contracts, quarter over quarterQ2 vs Q1 2026; +13% vs Q2 2025
- +62%670 in a daybooked appointments in a single dayBest day, September 15, 2026, vs 414 a day before
- −45%$23.51cost per booked appointment on the best dayBest day. September as a whole ran 24% below July
Client names stay confidential.
THE GROWTH ENGINE
We run the whole engine.
Most agencies own one piece. The cost of a lead is set by all of them.
- 01Strategy and implementation
One owner for the plan and the build.
Moves: every number below - 02Creative strategy
Offers tested on bookings, not clicks.
Moves: cost per lead - 03Paid media
Meta and Google built around leads that book.
Moves: lead volume at the same spend - 04Tracking and measurement
Real sales sent back to the ad platforms.
Moves: what the algorithms optimise for - 05Analytics and command center
Spend, leads, bookings and sales, daily, with the why.
Moves: speed of the next decision - 06CRM, follow-up and speed to lead
Every lead owned and answered, by rule.
Moves: booked appointment rate - 07Team: training, hiring and structure
The people and scripts that close.
Moves: show rate and close rate - 08Brand reputation
What a buyer checks before they book.
Moves: conversion at every step
CASE STUDIES
Real work, with the numbers.
- Health insurance lead generation · United States
Health Insurance Lead Generation: 12,000+ Booked Appointments a Month at 24% Lower Cost
24% lower cost per booked appointment, September vs July - Home improvement, multiple branches · Canada
Home Improvement: $2.9M in Signed Contracts in One Quarter, Up 109%
$2.9M in signed contracts in one quarter - Showroom and bilingual ecommerce · Canada
Specialty Retail: 26% More Enquiries and 36% More Organic Traffic, Year on Year
+26% more enquiries, year on year
IN BRIEF
More outcomes.
COMMERCIAL EFFECT
CONTEXT → OUTCOME- 0111,240 booked appointments in one month
After a tracking failure was diagnosed the day it happened / national health insurance lead generation company
- 0240% lower lead cost
Within 60 days / mid-market financial solution provider
- 0322% increase in profit margin
Following one quarter / regional home-improvement company
- 04Operating efficiency supported expansion into two branches in different states
Operating capacity became a concrete next move.
THE NEXT MOVE