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REVENUE OPERATIONS CONSULTING

Revenue operations consulting for owners who want one number they trust

Leads and quotes leak between marketing and sales. We find the leak, fix the handoff, and give you one weekly number. Start with six questions.

The router0 of 6 answered

Where does your revenue leak?

Six questions. Answer them honestly and the first leak shows itself. Nothing you click leaves your browser.

  1. 01

    Does every new enquiry get a human reply inside five minutes, nights and weekends included?

  2. 02

    Does every lead have one named owner from the first contact to won or lost?

  3. 03

    Does every open quote get a follow-up from a named person until it ends as won, lost or not now?

  4. 04

    Can you trust the stage of every deal in the CRM today, without asking the rep?

  5. 05

    When a job is sold, does the source that produced it stay attached to the record?

  6. 06

    Do you see one weekly number for enquiries, quotes and sold jobs that you trust?

Your first leak

Start with question one.

Where the money goes

The path from enquiry to sold job, and what leaks at each step

The revenue path and where it leaksSix steps from enquiry to sold job. At each step a published study shows the leak: 28 percent of calls unanswered, 0.1 percent of leads replied to inside five minutes, 57 percent of first calls more than a week late, 79 percent of consumers switching to the fastest responder, 85 percent of unreached callers never calling back, 48 percent of home-services callers never reaching a person.FIELD GUIDE / REVENUE OPERATIONSSix steps. Six places the money leaks.What published studies measured at each step of the path from enquiry to sold job.Enquiry28%of calls to businessesgo unansweredCallRail 2025, 1.1M leadsReply0.1%of leads get a replyinside five minutesInsideSales 2021, 5.7M leadsOwner57%of first calls come morethan a week laterInsideSales 2021Quote79%of consumers switch towhoever responds fastestInvoca 2026Follow-up85%of callers who reachnobody never call backCallRail 2025Sold48%of home-services callersnever reach a personInvoca 2026, 70M callsSources are linked on the statistics pages. A leak at step one makes every later step smaller.The revenue path and where it leaksSix steps from enquiry to sold job. At each step a published study shows the leak: 28 percent of calls unanswered, 0.1 percent of leads replied to inside five minutes, 57 percent of first calls more than a week late, 79 percent of consumers switching to the fastest responder, 85 percent of unreached callers never calling back, 48 percent of home-services callers never reaching a person.FIELD GUIDE / REVOPSSix steps. Six leaks.ENQUIRY28%of calls to businesses gounansweredCallRail 2025, 1.1M leadsREPLY0.1%of leads get a reply inside fiveminutesInsideSales 2021, 5.7M leadsOWNER57%of first calls come more than aweek laterInsideSales 2021QUOTE79%of consumers switch to whoeverresponds fastestInvoca 2026FOLLOW-UP85%of callers who reach nobody nevercall backCallRail 2025SOLD48%of home-services callers neverreach a personInvoca 2026, 70M callsA leak at step one makes every later step smaller.
Each number is from a 2021 or later study, linked on the lead response and missed call statistics pages. The earlier the leak, the more it costs downstream.

Revenue operations is not software. It is one owner for the path a customer takes from first contact to a sold job and back again. What revenue operations means for a company your size is simpler than the vendors make it.

The leaks sit between teams, where nobody is measured. The commercial handoff is the biggest one.

The six leaks

What each leak costs a business like yours

LeakWhat it looks likeWhat it costs
Reply speedLeads reached inside five minutes convert about 8 times better. Most businesses reply in days.Every slow hour hands the enquiry to whoever answers first.
Nobody owns the leadThe lead sits between marketing and sales. Each side assumes the other called.The quote never goes out. The source never learns it lost.
Quotes nobody chasesThe estimate is sent and the file closes. No next action, no date.Quoted revenue, already paid for, left on the table.
Stages nobody trustsTen stages, half of them stale. The pipeline number is a guess.You cannot forecast, so you cannot plan hiring or spend.
Source lost at the handoffThe sold job has no source. Every channel claims it.Budget moves on opinion. The channel that works gets cut.
No number you trustThree reports, three answers. Monday starts with a debate.Decisions wait. The leak runs another month.

Fix them in that order. A reply inside five minutes makes every later step bigger. The follow-up system handles the quotes. Attribution after the handoff keeps the source on the sold job.

Who should not hire us

Buy software, not consulting, when this is true

You need a tool, not an owner, if

One person already owns the path and answers for the number. Leads get a reply in minutes. Quotes have a next action. You want a cleaner CRM, and an admin can give you that.

You need revenue operations consulting if

The leaks sit between people, not inside a tool. Marketing and sales each report a win while revenue stays flat. Nobody can tell you, today, how many open quotes exist and who owns each one.

Our engagements start at $25,000 a month and include the team that builds the system. If your leak is a CRM setting, that is the wrong purchase.

What we do

One owner for the path. One number on Monday.

Timur runs the diagnosis himself: ten real enquiries followed to the end, every open quote counted, every stage checked against what the reps actually do. Then the team fixes the first leak and holds it, before the next one.

You get one weekly page: enquiries, quotes, sold jobs, by source. The six questions above are the first thing we check.

$2.9M

signed in one quarter, up 109%, after the CRM and follow-up rebuild. Home improvement

24%

lower cost per booked appointment, at 12,000+ booked appointments a month. Health insurance

+26%

more enquiries, year on year. Specialty retail

Sources

Every number on this page

  1. CallRail, missed calls benchmark, 2025 (28% of calls unanswered; up to 85% of unreached callers never call back; 1.1 million leads)
  2. Invoca, home services call data, 2026 (48% of callers never reach a person across 70 million calls; 79% switch to the fastest responder)
  3. InsideSales, response time study, 2021 (0.1% of 5.7 million leads engaged inside five minutes; 57% of first calls more than a week late)
  4. Megawebvision, lead response time statistics (19 sourced numbers)
  5. Megawebvision, missed call statistics (13 sourced numbers)