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THE PLAYBOOKS

The playbooks we run for service businesses.

Every playbook behind the work, grouped by discipline. Each one shows what it fixes, the steps inside, the rule it never breaks and an example of what you get back.

28 playbooks8 disciplinesVersion 1.0.1

SEO3

Search and AI-answer leads, local pages, site structure, listings.

  1. 01City and service-area pages

    Plans and builds a page for each town you really serve, using real local jobs, so every page earns calls.

  2. 02Listings and citations

    Makes your business appear the same way everywhere customers, maps and answer engines look.

  3. 03Site structure

    Organizes your website so a visitor finds the right service fast and every money page is easy to reach.

Copy3

Words on pages, ads, emails and offers.

  1. 01Copywriting

    Writes pages, ads, quotes and follow-ups that sound like your company and move a buyer to call.

  2. 02Offers and guarantees

    Sharpens what you promise so a buyer comparing three companies picks you.

  3. 03Copy editing

    Tightens copy you already have so it reads like a person who knows the work.

CRO3

Turning visits into calls, forms and booked estimates.

  1. 01Landing page conversion

    Finds what stops a page from turning visits into calls, quote requests and booked estimates, and fixes it in order of impact.

  2. 02Testing what works

    Designs tests a local business can run and trust, even when a page gets only a few hundred visits a month.

  3. 03Free tools

    Decides whether a cost estimator, calculator or quiz on your site would earn its cost, then specifies it.

Ads4

Paid media, measurement, attribution and client readouts.

  1. 01Paid search and social ads

    Plans, launches and reviews Google, Microsoft and Meta ads so spend turns into booked estimates and sold jobs.

  2. 02Tracking setup

    Makes sure every call, form and booking reaches your CRM with its source.

  3. 03Where sold jobs come from

    Shows which channels really produce booked estimates and sold jobs, with your CRM as the source of truth.

  4. 04Ad copy and creative

    Writes the headlines, text and image or video briefs for your ads so each ad matches its page and uses only facts you can prove.

For executives Team Skill Upgrade

Put our playbooks inside the AI your team already uses.

Three of the playbooks we run for service businesses, written so your team can paste them into ChatGPT, Claude, Gemini or Copilot and use them the same afternoon. Free for owners and operators.

  1. 15 minSetup, inside the AI tools your team already pays for. No new software.
  2. 3Playbooks: speed to lead, landing page conversion and review generation.
  3. 1 ruleEvery result counts in your CRM, and a person approves what goes out.

Get the Team Skill Upgrade

Three playbooks, one email, setup in 15 minutes.

Includes an optional 20-minute call to install one playbook with your team. One email with the pack, then occasional notes from Timur. Unsubscribe any time. Privacy.

Works with the AI tools your team already uses

  • ChatGPT
  • Claude
  • Gemini
  • Copilot
  • Perplexity
  • Grok
  • Meta AI
  • Le Chat

ChatGPT, Claude, Gemini, Copilot, Perplexity, Grok, Meta AI and Le Chat are trademarks of their owners. The playbooks work with them. No endorsement is implied.

Lifecycle6

Speed to lead, appointment messages, email, reviews, reactivation, referrals.

  1. 01Speed to lead

    Gets every new lead an automatic reply within a minute and a real person within minutes.

  2. 02Appointment texts

    Writes the confirmations, reminders and follow-up texts between a booking and the estimate or call, so more bookings turn into held appointments.

  3. 03Review generation

    Builds a steady, honest flow of Google reviews from finished jobs and drafts replies to the ones you have.

  4. 04Follow-up emails

    Builds the email follow-up for estimates you gave and jobs you finished, so more estimates turn into sold jobs and repeat work.

  5. 05Customer reactivation

    Brings back past customers, old leads and unsold quotes with consent-checked messages.

  6. 06Referral program

    Designs a simple referral program for happy customers and local partners, tracked in your CRM.

Growth3

Local partnerships, press and mentions, social posts.

  1. 01Local partnerships

    Finds the local businesses that already meet your ideal customer, then builds simple two-way deals that send booked estimates.

  2. 02Local press and awards

    Earns local press, trade coverage, awards and expert quotes for your business.

  3. 03Social posts

    Plans and writes weekly posts for Google Business Profile, Facebook, Instagram or LinkedIn that a small team can keep up.

Strategy2

Client context, growth plan, offers and priorities.

  1. 01Client context

    Builds one short fact file for your business: what you sell, who buys, where you work and what you refuse.

  2. 02Growth plan

    Builds a 90-day plan that finds where growth leaks and picks the one move with the most effect.

Research4

Customers, competitors, CRM pipeline, sales support.

  1. 01CRM pipeline

    Sets up, cleans and reports on the path from new lead to sold job in your CRM.

  2. 02Customer research

    Reads your reviews, calls, forms and lost-job notes to find the exact words buyers use and what makes them choose or leave.

  3. 03Competitor profiles

    Builds a short, factual profile of the local competitors you lose to and turns it into three decisions.

  4. 04Sales tools

    Gives your estimators and sales team short, true tools that turn held estimates into signed jobs: follow-up schedules, objection answers, scripts and quote templates.