What it fixes
A buyer who collects three quotes fears a wrong choice more than a high price. If your offer sounds like the other two, price becomes the only difference. We find the fear, check what competitors say, and build a promise you can keep on every job: a response time, a guarantee, a clear price range. We check that your team can deliver it. Then we read held estimates and won jobs against your baseline.
What the research says
- 62%
Most homeowners say payment plans make them more likely to go ahead with a home project.
Housecall Pro, Home Service Spending Report (2026) - 97%
Nearly every homeowner expects a clear price before they commit to a provider.
Housecall Pro (via Contractor Magazine), Homeowners Prioritize Experience Over Price Alone, New Housecall Pro Study Finds (2025) - 15.89%
Warranty and guarantees ranked as the second most influential factor in contractor choice in a 2025 survey of more than 150,000 homeowners.
Modernize, 2025 Homeowner Insights: Contractor Selection (2025)
What's inside
- 01
Learn why buyers choose a competitor over you
- 02
Compare what you and your rivals promise
- 03
Draft two or three offers with cost and risk
- 04
Check your team can keep the promise every time
- 05
Write the offer into the page, call script and quote
- 06
Set the test period and the date to read results
Deep-dives inside the playbook
- Guarantees and proof
- Pricing, packages and seasonal offers
See it in action
We do free estimates for fencing in Fort Worth like everyone else. People get three quotes and pick the cheapest. What can we offer instead?
Diagnosis: buyers fear missed dates and surprise extras, and rivals promise neither. Option A is a written start date with a fixed price. Option B is a workmanship warranty. Option C is a quote within two business days. Recommended: A, with the proof beside it, the cost to you if a date slips and who may approve exceptions. Run it for 8 weeks and read held estimates and won jobs.
At $10M and up
How it runs in a larger operation
Across branches, the same offer will not work in every market. We test the offer once, set the cost of keeping the promise, and decide who may approve exceptions. Results are read as held estimates and won jobs by location.
- Offer terms priced and approved before launch
- Exception rules and approvers named
- Won jobs compared by location and period
