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SEO PLAYBOOK

Listings and citations

Makes your business appear the same way everywhere customers, maps and answer engines look. Use it when a phone number is wrong somewhere online, you have duplicate profiles, or you were never listed.

SEOVersion 1.0.16 steps2 deep-dives

What it fixes

A wrong phone number or a duplicate profile sends a ready-to-buy customer to a dead line. Maps and AI answers also trust listings that agree with each other and with your site. We write one correct record for your business, find every mismatch, and fix the listings that matter for your trade. We read each change back live after we make it. We count the calls and leads each listing sends, in your CRM, against your baseline.

What the research says

  1. 2.7x

    Customers are 2.7 times more likely to see a business as reputable when its Google Business Profile is complete.

    Google, Google Business Profile Help: complete profile (2026)
  2. 56%

    56% of consumers often or always check that a business's details match across other online mentions before choosing.

    BrightLocal, Consumer Search Behavior: Where Are Your Customers? (2025)
  3. 47%

    47% of surveyed consumers said they would break up with a business that shows inaccurate information online.

    SOCi, Consumer Behavior Index (2024)

What's inside

  1. 01

    Write one correct record: name, address, phone, hours, services

  2. 02

    Find every mismatch, duplicate and unclaimed listing

  3. 03

    Rank listings by where your best customers look

  4. 04

    Fix and claim them, reading each back live

  5. 05

    Set call tracking so each listing shows its calls

  6. 06

    Set a date to read leads by listing

Deep-dives inside the playbook

  • Consistency audit
  • Listing tiers for local service businesses

See it in action

You ask
A customer told me our old phone number still comes up on two directories, and I think we have two Google profiles. We're a service-area plumbing company in Nashville.
The playbook delivers

A business record check lists the mismatches with their links. The listing plan merges the duplicate profile, corrects the phone on the two directories, claims the trade directory your best customers use, and sets your service area without a public address. A fix log records each change with the live readback and a date to read calls by listing.

At $10M and up

How it runs in a larger operation

Fifty locations means fifty business records that drift apart. One master record feeds every listing, and changes are checked on each live profile. Duplicates, wrong phones and closed-branch listings are found before customers call the wrong number.

  • One master record behind every location listing
  • Duplicates and wrong phones caught by weekly checks
  • Calls counted by listing, branch by branch
Talk to us about running it at scale

For executives Team Skill Upgrade

Put our playbooks inside the AI your team already uses.

Three of the playbooks we run for service businesses, written so your team can paste them into ChatGPT, Claude, Gemini or Copilot and use them the same afternoon. Free for owners and operators.

  1. 15 minSetup, inside the AI tools your team already pays for. No new software.
  2. 3Playbooks: speed to lead, landing page conversion and review generation.
  3. 1 ruleEvery result counts in your CRM, and a person approves what goes out.

Get the Team Skill Upgrade

Three playbooks, one email, setup in 15 minutes.

Includes an optional 20-minute call to install one playbook with your team. One email with the pack, then occasional notes from Timur. Unsubscribe any time. Privacy.

Works with the AI tools your team already uses

  • ChatGPT
  • Claude
  • Gemini
  • Copilot
  • Perplexity
  • Grok
  • Meta AI
  • Le Chat

ChatGPT, Claude, Gemini, Copilot, Perplexity, Grok, Meta AI and Le Chat are trademarks of their owners. The playbooks work with them. No endorsement is implied.

Questions owners ask

How many listings do we need?

The ones your customers and map results actually use. More is not better.

Will editing our Google profile cause trouble?

Category changes can re-trigger verification, so we schedule them for a time when you can take a verification call.

Do you need my passwords?

No. You sign in yourself where a login is needed. We never ask for passwords in chat.

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