What it fixes
Most owners hear about rankings and traffic. Neither pays the bills. The number that matters is how many calls and quote requests from Google, Maps and AI answers land in your CRM each month, and what each one costs to win. We set that baseline first, pick the few pages that carry money services, make one change at a time and keep the ones that move the count. Every result is read from your CRM against the same period before the change.
What the research says
- 8% vs 15%
People clicked a result 8% of the time when Google showed an AI summary, and 15% when it did not.
Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results (2025) - 34.5%
The top organic result got 34.5% fewer clicks on searches where an AI Overview appeared, across 300,000 keywords.
Ahrefs, AI Overviews Reduce Clicks (2025) - 0.74% to 1.02%
When a brand was cited inside the AI Overview, its organic click rate on that search rose from 0.74% to 1.02% in Seer's client data.
Seer Interactive, AIO Impact on Google CTR (2025)
What's inside
- 01
Check tracking and set the lead baseline before any change
- 02
Pick the money pages that should produce calls
- 03
Check each page for search, speed, trust and conversion
- 04
Audit the Business Profile, reviews and map pack
- 05
See which AI answers name you and which sites they cite
- 06
Ship one change a week and keep only what moves leads
Deep-dives inside the playbook
- AI visibility protocol
- Four-pass page checkup
- Local engine checklist
See it in action
We do roofing in Tampa. We rank on page one for most of our services, but the phone isn't ringing more than last year. What should we change first?
Baseline: 31 CRM-confirmed leads from organic and Maps last quarter, with source and dates. Money pages: roof replacement and storm repair carry 70% of the value, and neither names Tampa neighborhoods or shows local jobs. Change one: rebuild the storm repair page with local proof and a tap-to-call button, then measure leads for six weeks against the same weeks last year. Hold everything else until that result is in.
At $10M and up
How it runs in a larger operation
In a $10M+ company with several locations, search becomes a portfolio. Each location gets its own lead baseline, money pages and Business Profile, and leadership sees one weekly number per location. Changes run as a queue with an experiment ledger, so the board knows which changes paid and which were rolled back.
- One lead baseline and ledger per location
- Changes queued, approved and read back weekly
- AI answer visibility tracked beside CRM leads
