What it fixes
Reviews are what a buyer reads before calling, and they feed map results. A business with a handful of good reviews can lose the call to one with many. We set up an ask at the right moment after a finished job, with one reminder and clear stop rules, and we write replies to the reviews waiting for one. We ask every customer, never only the happy ones. We count reviews posted by real customers and the jobs they bring in.
What the research says
- 97%
Almost every consumer reads online reviews when choosing a local business. A thin review profile loses jobs before the phone rings.
BrightLocal, Local Consumer Review Survey (2026) - 68%
Seven in ten consumers will only use a business rated four stars or higher. Below four stars, most buyers never call.
BrightLocal, Local Consumer Review Survey (2026) - 91%
Nine in ten homeowners rate online reviews as important when choosing an HVAC contractor. Reviews are a home services buying factor.
Clear Seas Research (BNP Media) with The ACHR NEWS, 91% of homeowners rely on online reviews before picking contractor (Contractor Pro Homeowner Series) (2024)
What's inside
- 01
Take the baseline: reviews, rating and monthly pace
- 02
Pick the moment to ask after the job
- 03
Write the request text, email and one reminder
- 04
Draft replies to reviews waiting for one
- 05
Test the link and build the flow paused
- 06
Set a monthly target and a review date
Deep-dives inside the playbook
- Policy and law notes
- Request and reply templates
See it in action
We have 38 Google reviews and a competitor in Sacramento has 200. We do about 30 jobs a month. How do we close the gap?
Baseline: your review count, rating and monthly pace, with sources and dates. Flow design: a text on the day the job closes, one reminder three days later, then stop, with your office manager as owner. Drafts: request text, request email, reminder and replies for pending reviews, all marked DRAFT. Target: a monthly review count that fits your ask rate, with a review in 60 days.
At $10M and up
How it runs in a larger operation
With many branches, reviews must be earned location by location. A request goes out on job close, and a named owner at each branch handles replies. Leadership sees review pace and rating per location each week, against the sold jobs they support.
- Review request fired by CRM job close
- Reply owner named at every branch
- Pace and rating tracked per location weekly
