What it fixes
Guessing what a rival charges or promises leads to a wrong price, a weak offer or a fight you do not need. We collect public facts only: price signals, proof, service areas, ads and sites, each with a date and a source. We lay them next to your business, mark opinion as opinion, and rank three moves. We judge those moves by booked estimates against your baseline.
What the research says
- 74%
74% of consumers use two or more review sites before choosing a local business. Buyers compare you before they call.
BrightLocal, Local Consumer Review Survey (2025) - 66%
In a survey of 400 homeowners, 66% said they would gather three quotes from HVAC companies before choosing one.
ACHR News and Clear Seas Research (BNP Media), Steps HVAC contractors can take to win the bid (2023) - 63%
63% of consumers would lose trust in a business after seeing mostly negative written reviews. Buyers read what others say about you.
BrightLocal, Local Consumer Review Survey 2025 (2023)
What's inside
- 01
Name the competitors you lose to
- 02
Collect public facts: prices, proof, areas, ads, site
- 03
Date every fact and keep its source
- 04
Put you and them side by side
- 05
Rank three moves with a reason and an owner
- 06
Mark what we could not verify
See it in action
We keep losing driveway paving bids in Naperville to two companies. What are they doing that we aren't?
A one-page profile for each rival covers positioning, price signals, proof, service areas, ads and site, with each fact dated and sourced. A side-by-side table puts you and both rivals on the same rows. Three moves are ranked with reasons and an owner. Open items list facts we could not verify, such as their warranty terms, and how to check them.
At $10M and up
How it runs in a larger operation
At scale, you face different rivals in each market. Each location gets its own dated profile of price signals, proof, ads and service areas. Leadership sees where a rival has moved and the one response a named person approves.
- Rival profiles kept per market, dated and sourced
- Moves by rivals flagged in the daily readout
- Responses approved by a named owner
