What it fixes
Buyers trust a local paper or a trade body more than your own site, and search engines lean on those mentions. A business with real expertise and no coverage has no way to show it. We find the real stories in your work, pitch the outlets that fit and log what comes back. Paid links and bought votes are out. We count CRM-confirmed leads and booked estimates, plus the links and mentions we earn.
What the research says
- 99%
About 99% of links AI tools cite come from non-paid sources, and paid content is just 0.3% of citations.
Muck Rack, What Is AI Reading? May (2026) - #1
47 local search experts rank presence on expert-curated best-of lists as the top factor for visibility in AI search.
Whitespark, Local Search Ranking Factors 2026 (2025) - 0.664
Brand web mentions correlate with AI Overview visibility at 0.664, versus 0.218 for backlinks, across 75,000 brands.
Ahrefs, AI Overview brand visibility correlation study (2025)
What's inside
- 01
Find three story angles with proof you can show
- 02
List the outlets, reporters and awards that fit
- 03
Write one pitch per angle for your approval
- 04
Prepare a short release or expert quote if needed
- 05
Log each link and mention as it lands
- 06
Read leads from press against your baseline
Deep-dives inside the playbook
- Pitch templates for local PR
See it in action
We're an electrical contractor in Indianapolis and just finished a school lighting upgrade. Can we get local press?
Three angles: the school upgrade and what it saves the district, a safety checklist for older homes from a licensed electrician, and your apprentice program. Each angle lists the hook, the proof and what we still need from you. The target list names outlets, beats and last story. One pitch per angle waits for your approval, and a links log tracks what lands.
At $10M and up
How it runs in a larger operation
For a multi-location company, local press builds trust market by market. Each branch has its own angles, outlets and proof from real jobs. A named person approves every pitch, and mentions are logged with the calls and leads that follow.
- Press angles planned per market
- Every pitch approved before it goes out
- Mentions linked to calls and CRM leads
