SEO PLAYBOOK

Site structure

Organizes your website so a visitor finds the right service fast and every money page is easy to reach. Use it when your menu has grown messy, services and towns are mixed together, or a rebuild is coming.

SEOVersion 1.0.16 steps1 deep-dives

What it fixes

If a buyer cannot find the service they want in a few seconds, they call the next company on the list. The same tangle hides your most profitable pages from search. We map every page, remove duplicates and dead ends, and build a clear path from your highest-profit services to the call button. If a live address must move, we redirect it and check the redirect on the live site. Success is more CRM-confirmed leads against your baseline, not a tidier tree.

What the research says

67%
67% of leading US and European ecommerce sites score mediocre or poor on mobile homepage and category navigation.
Baymard Institute, Homepage & Category Navigation benchmark (2025)
3x
On lead generation sites, a page loading in 1 second converted 3 times better than a page loading in 5.
Portent, Site Speed Is (Still) Impacting Your Conversion Rate (2022)
10.1%
A mobile site 0.1 second faster lifted conversions 8.4% for retail and 10.1% for travel across 30 million sessions.
Google and Deloitte, Milliseconds Make Millions (2020)

What's inside

01
List every page and find the dead ends and duplicates
02
Rank your services by profit per job
03
Draw the new tree: keep, merge, move or remove
04
Write the menu and footer in owner language
05
Plan a redirect for every address that moves
06
Check links and redirects on the live site

Deep-dives inside the playbook

URLs, redirects and internal links

See it in action

You ask

Our roofing site in Louisville has about 40 pages and I can't tell what's where. Services, towns and old blog posts all sit in the same menu.

The playbook delivers

A current-state list with orphan pages, duplicates and the missing hub for your three best-margin services, ranked by effect on leads. A proposed tree with a Services hub and a Locations hub, a four-item header menu, and a redirect map with one row per moved page. Rollout runs in two steps, with the rollback and the post-change checks listed.

At $10M and up

How it runs in a larger operation

A larger site grows by accident: old pages, overlapping towns and many menus. We map the whole site, set one structure for services and locations, and move pages with redirects and a rollback plan. Leadership sees leads by section, not pages.

One structure for services and locations
Redirect map checked before and after launch
Leads read by section across all branches

Talk to us about running it at scale

For executives Team Skill Upgrade

Put our playbooks inside the AI your team already uses.

Three of the playbooks we run for service businesses, written so your team can paste them into ChatGPT, Claude, Gemini or Copilot and use them the same afternoon. Free for owners and operators.

15 minSetup, inside the AI tools your team already pays for. No new software.
3Playbooks: speed to lead, landing page conversion and review generation.
1 ruleEvery result counts in your CRM, and a person approves what goes out.

Works with the AI tools your team already uses

ChatGPT
Claude
Gemini
Copilot
Perplexity
Grok
Meta AI
Le Chat

ChatGPT, Claude, Gemini, Copilot, Perplexity, Grok, Meta AI and Le Chat are trademarks of their owners. The playbooks work with them. No endorsement is implied.

Questions owners ask

Will restructuring drop us out of Google?

Not when every moved address gets a redirect and we check them live. The map and the rollback are ready before anything moves.

Do we need a new website?

Usually not. We work inside the platform you have and rebuild only with your approval.

When do we see the result?

We read CRM-confirmed leads against your baseline on a date we set before the change.

All playbooks