Skip to content
Makers of CHIEF V0.64
Start a Diagnostic

GROWTH PLAYBOOK

Social posts

Plans and writes weekly posts for Google Business Profile, Facebook, Instagram or LinkedIn that a small team can keep up. Use it when you have job photos and no time to post.

GrowthVersion 1.0.16 steps

What it fixes

A stale profile makes a buyer wonder if you are still working. Your best content is already on your crew's phones: finished jobs. We plan a cadence your team can keep, write each post, and send your crew a short photo list so the pictures work. Nothing is published without your approval. We count calls, direction requests and CRM leads from the profile, not likes.

What the research says

  1. 24%

    After reading positive reviews, 24% of consumers go on to visit the business's social media channels.

    BrightLocal, Local Consumer Review Survey (2026)
  2. 55%

    55% of consumers still use Facebook for local recommendations beyond review sites, and 43% use Instagram.

    GatherUp, Beyond the Stars (2025)
  3. No lift

    Weekly Google posts for nine weeks moved no local rankings across 441 tracked keywords, so judge posts on calls and clicks.

    Sterling Sky, Do Google Posts Impact Ranking? (2021)

What's inside

  1. 01

    Choose platforms and a cadence your team can keep

  2. 02

    Turn finished jobs into posts with a clear call to action

  3. 03

    Write each post in your voice

  4. 04

    Send the crew a short photo request list

  5. 05

    Check each photo for faces, house numbers and documents

  6. 06

    Report calls and CRM leads by source each month

See it in action

You ask
We're a tree service in Salt Lake City and I know we should post more. We take photos on jobs but nothing happens with them.
The playbook delivers

A plan: one Business Profile post and one Facebook post a week, with a monthly batch day and a named owner for each task. A post table gives dates, platforms, copy, photo needed and call to action, each awaiting your approval. A short crew photo request covers angles, light and what to keep out of frame. The monthly report shows calls, direction requests and CRM leads by source.

At $10M and up

How it runs in a larger operation

At scale, social works when every branch posts from real jobs on a steady cadence. A shared calendar, a crew photo routine and a named approver keep it consistent. Results are read as calls, direction requests and CRM leads by location.

  • Shared calendar with a named owner per branch
  • Posts built from real finished jobs
  • Calls and leads counted by location
Talk to us about running it at scale

For executives Team Skill Upgrade

Put our playbooks inside the AI your team already uses.

Three of the playbooks we run for service businesses, written so your team can paste them into ChatGPT, Claude, Gemini or Copilot and use them the same afternoon. Free for owners and operators.

  1. 15 minSetup, inside the AI tools your team already pays for. No new software.
  2. 3Playbooks: speed to lead, landing page conversion and review generation.
  3. 1 ruleEvery result counts in your CRM, and a person approves what goes out.

Get the Team Skill Upgrade

Three playbooks, one email, setup in 15 minutes.

Includes an optional 20-minute call to install one playbook with your team. One email with the pack, then occasional notes from Timur. Unsubscribe any time. Privacy.

Works with the AI tools your team already uses

  • ChatGPT
  • Claude
  • Gemini
  • Copilot
  • Perplexity
  • Grok
  • Meta AI
  • Le Chat

ChatGPT, Claude, Gemini, Copilot, Perplexity, Grok, Meta AI and Le Chat are trademarks of their owners. The playbooks work with them. No endorsement is implied.

Questions owners ask

Do we need all four platforms?

No. Start with your Business Profile and the one platform your buyers use.

Can you use customer reviews in posts?

Only with the source and the reviewer's permission.

How do we know posting helps?

We read calls from the profile and CRM leads by source.

All playbooks