The situation
A specialty building materials retailer sells through a showroom and a bilingual online catalogue. Megawebvision rebuilt the catalogue on one fast template. Enquiries and organic traffic both grew by a quarter or more year on year.
- +26%more enquiries, year on year4,633 to 5,815 forms, January to August
- +36%more organic sessions, year on year21,734 to 29,472, same months
- +200%more designer programme registrations and sample requestsclient-reported over the engagement
- +40%higher customer retentionclient-reported over the engagement
Situation
Designers and homeowners browse the catalogue on their phones, then visit the showroom or open a trade account.
The goal: a catalogue as fast and consistent as the showroom.
What was done
One template, less weight, clearer paths to buy.
- 572 product pages on one shared template, every product in English and French.
- Mobile homepage cut from 4.1 MB to 1.5 MB. Product archive cut by 66%.
- Swatch images rebuilt at a fraction of their old size.
- A designer application and a homeowner portal as the next step from every page.
Result
January to August 2026 against the same months of 2025: enquiries up 26%, organic sessions up 36%, returning visitors up 31%.
The client reports designer programme registrations and sample requests up more than 200% and customer retention up 40%.
What comes next
With a fast catalogue in place, the next decision is which collections deserve more search and paid investment.
What was activated
- Website performance and conversion
- Catalogue architecture and product enrichment
- Bilingual content system
- Designer application and homeowner portal
- Delivery reporting on CHIEF