What it fixes
Wordy, vague copy loses the reader before they reach the phone number. A buyer on a phone gives a page a few seconds. We sweep your text in order: the point first, proof for each claim, your customers' words, plain verbs, short paragraphs. Each edit comes with a reason, and the facts stay yours. Nothing is added to fill space, and when in doubt we cut. We read booked estimates against your baseline after it goes live and promise no lift in advance.
What the research says
- Almost 40%
In a test with 503 US adults, readers were almost 40% more likely to understand text rewritten in plain language.
Ipsos BVA and Labrador Transparency, The Effectiveness of Plain Language Proven by Data (2025) - 11.1%
Landing pages written at a 5th to 7th grade reading level converted at 11.1% in Unbounce's 2024 data.
Unbounce, 2024 Conversion Benchmark Report (2024) - 68%
In a UK survey, 68% of adults said spelling or grammar mistakes make them less likely to buy from a brand.
Accuracy Matters (Opinium survey), The devil is still in the detail, as a new survey by Accuracy Matters finds written errors can cost brands customers (2022)
What's inside
- 01
Check the first line carries the point
- 02
Mark claims that have no proof
- 03
Swap stiff words for the ones customers use
- 04
Cut filler and shorten paragraphs
- 05
Return a clean version ready to paste
- 06
List open items for you to confirm
See it in action
Here's our deck-building page for Houston before it goes live. It feels long and a bit stiff. Is it ready?
Verdict: ready with edits, because the opening paragraph hides the price range and two claims have no proof. The edit list shows each change with its reason, the must-fix items first. You get the clean version to paste and three open items, including the permit timeline you need to confirm.
At $10M and up
How it runs in a larger operation
When many people write for many locations, quality drifts. Every page and message is checked against one standard and one voice, with proof for each claim. A named person approves what publishes, and the edit log shows what changed and why.
- One standard applied to every location page
- Each claim checked against a proof record
- Edit history kept for every published page
